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"Don't Be Cruel" Reality TV Show Rock 'n' Rolling

Press Release

In 1954, Elvis Presley walked away from his everyday job as a truck driver into a recording studio, and his life was forever changed. Now a new reality television show, "Don't Be Cruel," will offer the same opportunity to the world's best Elvis tribute artist, who will drive away in a 1965 14-karat gold-plated Cadillac and record an unreleased song co-written by Presley in 1973.

"Don't Be Cruel" is currently in production, with the first casting call being held in Las Vegas this August 8-9, setting the stage for the creation of a new legend.

Plans call for the winning contestant to also receive a $50,000 one-year "dream" performance contract at the new Elvis-A-Rama Experience, projected to open in the Hawaiian Islands in summer 2007. Hawaii was Elvis's favorite place to visit -- his legendary 1973 "Aloha from Hawaii" special was the first concert to be broadcast live via satellite, reaching more than billion people.

Elvis-A-Rama, the popular Las Vegas attraction that showcases more than $6 million in authentic, Elvis-owned memorabilia, is spearheading the search for the second coming of the King. Founder and curator Chris Davidson, one of the world's most prominent private collectors of Elvis-owned material, is determined to scour the corners of the globe for the ultimate tribute artist. Those efforts will be recorded and televised in what is certain to be a hit show.

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